Whole Foods
Creative Director
Cinematography & Editing
Subject-matter expert centered
Documentary storytelling
National project coordination
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Small Producers
Grant Program
A unique grant program to support local vendors. Selected through a public voting process, each store will sponsor a local produce and 5% of all store sales will fund their grant.
This campaign gained organic social media traction through all the producer channels. We were able to showcase them in and out of the stores. Highlighting small businesses, their passions, and amplify the community voices.
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Whole Journeys
Local Stories. Global Level.
Whole Journeys “Active Foodie” adventures incorporate the passion of local producers into the journey. Intimate itineraries are built on community insights, experiences, and relationships to provide a life changing understanding of the land, food and culture of each destination.
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Nom Nom Paleo
Collaboration
Collaborating with cookbook author and viral influencer, Michelle Tam from Nom Nom Paleo, Whole Foods created a holiday cooking series. This brought organic cross traffic in a mutually supportive campaign.
Showcasing recipes from her cook book, local ingredients and in-store displays. It had many different successful touch points.
